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Traditional Darwin Real Estate Marketing is/was boring…
People ask me all the time, "What marketing company do you use?" I find that funny because I went to a number of top "Graphic Design" agencies to get their expertise, but they didn't get it, they all reverted back to "safe" mainstream marketing. I wasn't interested in that at all.

iPROPERTY NT NIghtcliff

"You must stand out if you want to be a successful Real Estate agent, as Daniel Hayes says "it's an absolute myth that it takes years to build the momentum to earn a 6 figure salary. It's simply not true. With the right marketing of YOU, you can get noticed quicker and stand out from the "same old, same old".

Then it's up to you whether you can win the business or not - but the right marketing of the "BRAND YOU" can get you in more doors.

The fact is Real Estate is simply about the numbers, the more numbers you do, the more chance you have at winning, in more doors means more business, it's that simple."

 Everybody wants to portray a professional image as a Real Estate agent, suit and tie, squeaky clean, cheesy smile in front of a sign board??

But the reality is that YOU need to connect with your demographic and the truth is that most Real Estate marketing does not connect with their demographic, it's just Cookie Cutter marketing. Creative marketing that Stands out is just another 1 percenter that helps you get on the "shopping list".

Why Choose iProperty NT

At iProperty NT we aspire to be innovative. We take pride in our professionalism and integrity, and being an independent boutique agency.

Recognised by industry leaders as one of Australia’s most innovative and forward thinking brands, our dynamic approach toward real estate is breaking the traditional mould to cater for the buyers of today.

“We are social media heavy”

A proud independent agency – we have developed a solid understanding of the ways in which local real estate is conducted.

We like to challenge the status quo of traditional Real Estate, we embrace change and we do things differently to give you the edge by making your property stand out

Watch me on Youtube or follow me on snapchat for videos, tips and inspiration or check out our awesome Facebook page! 

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These 10 Expenses Are Why Agents Don’t Make The Kind Of Money You Think They Do

Much of the general public is oblivious to all the costs associated with being a real estate agent. They mistakenly believe we all drive BMW’s and are grossly overpaid. Nothing could be further from the truth. Carrying a real estate license comes with many expenses, and agents have to charge our clients accordingly to cover the costs of doing business.

The average yearly income for real estate agents is $40,000/$50,000. Most agents don’t even sell 6/7 homes per year. With that in mind, there’s a myriad of monthly costs that must be covered, whether we sell a home that month or not.

To demonstrate that it’s not all fancy cars and mansions in the lives of agents, I’ve listed 10 things real estate agents blow their commission checks on which the public has no idea about.

10 AGENTS EXPENSES

1. REA Dues:

You have to pay monthly to have access to REA (Realestate.com.au). REA is the source that lists all the homes for sale. Domain don’t have near as much data in most states as REA. The REA charges a hefty monthly fee to list and sell the agents’ homes. It’s very much a necessary tool in the agent toolbox.

2. Signs:

An agent can’t sell a home without a sign. Signs aren’t free. When an agent has dozens of signs, they have lots of money invested. The design and shipping can be hundreds of dollars. Agents use yard signs, open house signs, location signs, and sold signs just to name a few. It adds up very quickly.

3. Licensing Fees:

The Agents Licensing Board (ALB) is the Board that has responsibility for the licensing of real estate, business and conveyancing agents and the registration of agent’s representatives in the Northern Territory. And guess what— ALB wants its money every year for renewals. And they don’t take IOUs.

4. Marketing Materials:

The agent’s main job is to market. They market properties and themselves. Between websites, business cards, flyers, and expensive print advertising the average agent will spend almost $1,000/month on marketing materials. Some spend $5,000+ in marketing each month. It’s not cheap to spread the word about a multi hundred thousand dollar asset for sale in innovative ways and promoting yourself.

5. Advertising:

Paid ads aren’t cheap. If it wan't for VPA (Vendor Paid Advertising) most agents would be out of business but don't think for a minute they don't pay out of there own pocket. Whether it’s in the paper, magazine, or the baby seat in a shopping cart, ads cost a lot of money. They’re the lifeblood of a good agent. That’s how they sell your home—by advertising it.

6. Website Hosting:

If you’re going to sell real estate in this digital age, you need a quality website. You’ve got to have a place for your prospects and clients to come and search for homes. That website has to feed into the REA (another fee to do that), and the website has to be responsive. The average custom website costs $5,000 and comes with monthly charges. You starting to see the pattern here?

7. Open Houses:

You may think that we just sit in your home using up your free wifi, but that’s not the case. Depending on the agent you choose, there’s drinks (water in Darwin is almost essential) rare occasions food involved as well as balloons, signs, ads, and staging—all designed to make the place look and feel like a million bucks. I’ve even paid to have someone mow the yard and trim the bushes before an open house. I didn’t have time to wait on the owner to take action.

8. Settlement Gifts:

In most markets its customary (but not necessary) for agents to give a gift to the clients after doing business with them. What most don’t know is that they usually send one to the conveyancer and the finance person as well. When everyone puts in hard work, the agent wants to reward them so they continue to do so. You may view it as frivolous, but you can never be too nice to conveyancers and banks. When you need a favor, gifts go a long way.

9. Being An Agent:

Most top performing agents not only spend a lot in marketing but can spend thousands of dollars a year in professional development courses, coaches and mentors.  Flying around Australia to attend AREC or a Glenn Twiddle event does not come cheap.

10. Office Space (often included in an agent’s commission split)

Most people think that agents have a job with an office. They don’t realise in most cases that the principal charges for the office space in one way or another. Just know this: Nothing is free in the real estate game. Not even a place to do your work. And as you know, commercial office space isn’t cheap.

So next time you’re thinking about hiring an agent, and you think their fees are a little high, think of this list (which is just a fraction of what’s really paid for). They’re all things to facilitate properties getting moved faster and for higher dollar amounts.

It’s not easy, cheap or always fun being a real estate agent, but the smile we see on our clients’ faces when they buy a new home or profit from selling their old one, makes it all worth it.

Why Choose iProperty NT

At iProperty NT we aspire to be innovative. We take pride in our professionalism and integrity, and being an independent boutique agency.

Recognised by industry leaders as one of Australia’s most innovative and forward thinking brands, our dynamic approach toward real estate is breaking the traditional mould to cater for the buyers of today.

“We are social media heavy”

A proud independent agency – we have developed a solid understanding of the ways in which local real estate is conducted.

We like to challenge the status quo of traditional Real Estate, we embrace change and we do things differently to give you the edge by making your property stand out

Watch me on Youtube or follow me on snapchat for videos, tips and inspiration or check out our awesome Facebook page! 

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Homepass Launches In Darwin by Peter Kafkas

Switch on your property experience with Homepass

At iProperty NT we are always looking to reinvent the customer experience? Welcome to Homepass Northern Territory by Peter Kafkas.

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“Today’s customers expect outstanding experiences. They want everything to be simple, and they want it all on their mobile,” says Peter Kafkas, NT most innovative agent. 2016 & 2015 REINT Public Nominated Salesperson of the year Peter Kafkas in another NT 1st is now transforming his open homes and raising the bar for customer experience.”

Once Homepass is installed on our mobile or tablet, we can register inspection visitors with a few taps, send a personal SMS welcome and mobile brochure to their visitor’s mobile, and instantly see a rich customer profile – enabling a more informed conversation.

Homepass-Image

Homepass transforms your mobile into the ultimate customer interaction tool.

 

“With Homepass, our agents better understand who the client is, their needs and what relationships they already have with our team and agency,” says Peter.

In the near future we will further extend the experience, Homepass also offers signboard beacons for 24/7 mobile marketing, a kiosk app for an impressive entry, and a free consumer app that even allows visitors to check in automatically – as they walk in.

With agents competing in a crowded marketplace, Peter believes tomorrow’s real estate leaders will continue to improve their customer experience as a competitive differentiator. “When you give visitors an amazing experience, they are more likely to choose you to sell their own homes.”

Ive been saying it for 3 years a. “Vendors appreciate they’re choosing an agent who not only has the right experience to sell their home, but also leverages the best technology.”

Why Choose iProperty NT

At iProperty NT we aspire to be innovative. We take pride in our professionalism and integrity, and being an independent boutique agency.

Recognised by industry leaders as one of Australia’s most innovative and forward thinking brands, our dynamic approach toward real estate is breaking the traditional mould to cater for the buyers of today.

“We are social media heavy”

A proud independent agency – we have developed a solid understanding of the ways in which local real estate is conducted.

We like to challenge the status quo of traditional Real Estate, we embrace change and we do things differently to give you the edge by making your property stand out

Watch me on Youtube or follow me on snapchat for videos, tips and inspiration or check out our awesome Facebook page! 

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Will The Real “Peter Kafkas Team” ♬ Please Stand Up ℗ ♬
The next generation of agents "The Peter Kafkas Team" are seen as the upper echelon, real estate royalty, the young guns of NT real estate, the team that everyone is watching to see what their next move will be, the team that demands innovation and they enthusiastically deliver day in day out! The Peter Kafkas Team stands to be one of the most successful real estate teams ever produced in the territory! CLICK HERE TO GET YOUR HOME SOLD - http://www.peterkafkas.com.au/contact/ IMG_6363 There was time when agents and offices who were selling real estate and operating exactly how they used to some 20-30 years ago who would still do well - Underquoting prices (to entice and trick buyers), appraising homes for more than the actual market value just to secure listings (to mislead and trick potential vendors). Fortunately the future is here.
The game has totally changed in Real Estate now and the bar has been raised considerably. If you are not prepared to go where the bar is, you will be chewed up in the market place; the new generation of agents who are coming to sell real estate and run offices are young, energetic,avid learners and professional like never seen in Real Estate before. Clients expect increasingly higher standards - standard where agents work their back to get the best result for them with honesty, transparency and integrity. Before you hand over the key to the most expensive asset you own to somebody, I strongly suggest you interview at least 2 committed agents and the questions I would be asking them are as follows; 1: What's your strategy in preparation, presentation and marketing of my property? 2: How are you going to market/expose my property differently to everyone else whilst showing value? 3: How are you going to manage my buyers who either call or visit my property? How are you going to run my open homes & private inspection and what are your systems and strategies that allow you to follow up with every single buyer and keep in touch with them until my property is SOLD? 4: Most importantly, demonstrate how you can negotiate efficiently on my behalf? These questions become more relevant given the level of bearing a skilled negotiator has on your most valuable and emotionally attached asset. A skilled negotiator can save thousands and can avoid disappointments specially in a slightly tougher market like now where buyers don't trip over each other anymore at the open homes and auctions to purchase properties. CLICK HERE TO GET YOUR HOME SOLD - http://www.peterkafkas.com.au/contact/ IMG_6366

Peter Kafkas

Since starting out at 26, Peter has seen rapid growth in his business, winning award after award, whilst being watched closely by his competition and colleagues. He has become a go to person in the community for all real estate needs. After starting out with nothing, Peter has built a marketing team ranked amongst the best in the NT and as a local for 27 years and investor personally, he has helped many reach their goals of financial freedom through property investment. With his connections and huge buyer following Peter is able to connect buyers and sellers. As the trusted identity his team provides an unmatched service and with a specialist marketing division is able to diversify your properties exposure. Being titled No.1 Agent by the public Peter is now teaching other young energetic agents how the game has changed. Recently meeting Arnold Schwarzenegger and the Altman brothers from the hit show Million Dollar Listing Peter's career continues to go from strength to strength. As the natural choice for a real estate expert, clients consistently choose to consult Peter to ensure they achieve the best possible result with their property. Peter will share with you the key elements that took him to being REINT #1 agent, selling more than $15 million dollars using video and what his team deliver to reach these levels of success. REINT 2016 Real Estate Agent Of The Year! REINT 2015 Real Estate Agent Of The Year! NT's number 1 agent: Peter Kafkas: Only agent in NT to sell OVER $15 Million Dollars using video marketing techniques REINT 2015 Public Nominated Salesperson Of The Year 38% of Homes SOLD have achieved OVER THE ASKING PRICE REINT 2014 & 2013 Innovation Award Winner 82% of his clients see a SOLD SIGN REINT 2014 Salesperson Of They Year nominee Over 350 Properties Sold in NT Over $500 Million Dollars worth of Real Estate SOLD Social Media & Video Markting Elite Agent
72% of Clients are Referred to Peter – showcasing his experience and results he achieves for all his clients. Something you wouldn’t know – Peter innovated the Darwin real estate industry with his outrageous video marketing ideas, Peter is known as “NT's Most Innovative Agent”
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Gareth Chin

Dedicated to raising the bar in all facets of the real estate industry Gareth is the new generation of agents coming to sell real estate! He is young, energetic, avid learner and professional like never seen in Real Estate before. Gareth continually improves his professional skills through self motivation, goal settings and team spirit. His positive attitude, honesty and persistence ensures that every client is able to rely on him day or night in order to achieve their goals. 181-img_0182

Ashleigh Collins

Ashleigh burst on the scene with Call2View Real Estate in early 2013 and it didn't take long for her innovation to become a game changer. Coming from a background of hospitality she worked her way up from receptionist to starring in the Peter Kafkas team most viewed real estate video and quickly proved herself as a valuable team member with her social media skills. Her ability to work under pressure and forge strong professional relationships with both tenants and landlords keeps her motivated and inspired to continue exceeding her client’s expectations. Ash  

Adam Kilian

Adam is the next generation of self motivated elite professionals, eager to help as real estate runs deep in the family tree. Adam works in property management administration and wanting a challenge that was more people than paper.  He provides essential support throughout the rental process including handling all enquiries, conducting open home inspections he is the one to watch in the coming years!... 427-img_9831 Watch me on Youtube or follow me on snapchat for videos, tips and inspiration or check out our awesome Facebook page! 
CLICK HERE TO GET YOUR HOME SOLD - http://www.peterkafkas.com.au/contact/
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