And the winner is…
Congratulations to Darwin elite agent Peter Kafkas from Call2View Real Estate Palmerston, who has won the realestate.com.au Agent Profile competition. Peter’s profile was judged to be the best Agent Profile from all of the entries we received from the NT, and has won a new engraved iPad Air. We thank everyone that entered the competition.
In a competitive industry like real estate where you can only make a first impression once, it pays to make it count.
Check out Peter’s winning profile. We think you’ll agree it contains all of the vital information important to Vendors when they are searching for an Agent to sell their home.
It’s easy to distinguish the good online profiles from the great. And Peter Kafkas’s looks far from slap-dash. On his profile page, a one-of-a-kind background photo prominently features his unique ability to video market a home. And the video – One his many themed highly viewed videos that represent his marketing abilities. ‘The profile is an opportunity to present my unique marketing skills,’ Kafkas says, ‘Like a preliminary interview.’
‘Clients need to be able to get a feel about who someone is, and make their own judgements,’ Kafkas asserts, in that way likening the profile-viewing process to a listing presentation. ‘In a listing presentation, you want to be perceived as who you are,’ Kafkas says. ‘As a good bloke, as someone who works hard, who is available to get up early or answer the phone late at night.’ For Kafkas, a complete profile should leave no guesswork as to who the agent or agency is. ‘The more information you can give to the consumer, the easier it is for them.’
‘People buy from who they like,’ he says, arguing the real benefit of the Agent Profile is its ability to present a full picture of an agent. ‘It allows people to use their intuition to get a good feel for who you are as a person. It’s real. It’s not simply words on paper that can be interpreted different ways. It doesn’t leave much room for being misunderstood.’ And for most agents, that’s a major plus, when the task of standing out is tougher than ever.
In Darwin and Palmerston, real estate is an extremely competitive game. ‘There are a lot of agencies with even more agents and we all work similar areas,’ Kafkas says. ‘Because it’s so competitive, when you get an opportunity, you need to make the most of it.’ He argues that’s why it pays to complete the Agent Profile to the full extent, including investing time in a video personalised for your realestate.com.au Agent Profile ‘I have 28 videos to pick from. At the end of the day, you can only sell a first impression once,’ Kafkas says. ‘And if you don’t do it well the first time, you’ve blown your opportunity.’
Some research conducted by realestate.com.au in 2013 found that 67% of people selling their property said choosing an agent was the most stressful step in the selling process. Kafkas argues that completed Agent Profiles could make the process much simpler. He maintains that when presented with a choice between the agent who displays a wealth of information versus the agent who doesn’t, ‘naturally the buyer will gravitate towards the agent who has their information in order and on display. Especially Gen Y, who like everything yesterday,’ he laughs.
The Australian winners, best profiles by states! We thank everyone that entered the competition.
According to Kafkas, the real estate landscape is changing, increasing the need for agents to have a vibrant online presence. He asserts that for himself and his team of ‘Gen Y’ agents, taking advantage of new technologies is not an option, it’s mandatory. ‘The dynamics of real estate are changing all the time,’ he says. ‘You need to adapt and you need to take advantage of new opportunities. Because if you’re not a 24/7 agent, people will just find someone else.’
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