PROBLEM :
Real estate content marketing fails to accurately portray physical space.
There is a new way to see and share your home through the use of SCANNED3D 360 video available at iProperty NT
3D technology is an innovative way to take your listings to the next level.
Providing a detailed experience that allows prospective buyers to “walk through” a Darwin property.
Delivering in-depth information to help property searchers understand the property’s layout, size, design and condition
Viewable across multiple digital platforms.
Created in a simple and efficient manner via your 3D expert.
Eye-catching positioning. Located at the forefront of your listings on both search result pages and property details pages.
Deliver higher engagement on your listings.
3D technology improves the efficiency of your sales cycle by validating prospects before inspections, and allowing them to revisit the property multiple times says Peter Kafkas.
It expands the reach of your entire marketing campaign by creating virtual perpetual open houses in the luxury of the consumers lounge. 3D technology helps you reach remote, interstate and international buyers that you otherwise may have missed out on.
Help win more listings through innovative technology.
Peter Kafkas says “Vendors are looking for agents that are at the forefront of technology. Already 12% of residential home listings on realestate.com.au have a video URL¹, generating over 190,000 views per week² 3D technology takes your listings to the next step by improving your market awareness and increasing your potential for engagement on every listing.”
Why Choose iProperty NT
At iProperty NT we aspire to be innovative. We take pride in our professionalism and integrity, and being an independent boutique agency.
Recognised by industry leaders as one of Australia’s most innovative and forward thinking brands, our dynamic approach toward real estate is breaking the traditional mould to cater for the buyers of today.
“We are social media heavy”
A proud independent agency – we have developed a solid understanding of the ways in which local real estate is conducted.
We like to challenge the status quo of traditional Real Estate, we embrace change and we do things differently to give you the edge by making your property stand out
Is Social Media a game changer in the Darwin Real Estate scene? Anyone in Darwin who bought a house in the 70’s, 80’s and even the 90’s is going to have an extremely different experience selling or buying in today’s real estate market.
So much has changed even in the last five years, and yes this includes our slow moving city as social media and electronic marketing has really made its mark on the world of real estate.
With realestate.com.au and many other similar online portals readily available for vendors and buyers to search through listings, you have to wonder if real estate agents still play a meaningful role in the sale and purchase of a house. Of course we have to say yes, but no one better sums this up than real estate digital and social media expert, Peter Kafkas:
“Real estate agents won’t be replaced by technology, but they’ll be replaced by real estate agents who effectively use technology” – Peter Kafkas.
Is Social Media a game changer in the Darwin Real Estate scene?
Here at iProperty NT we embrace the brave new world of real estate and have adapted our sales strategy to include all aspects of online marketing such as email marketing and utilising social media channels including Facebook, LinkedIn, Google+ and Twitter, to name a few.
To give you an idea of just how powerful social media marketing can be for the sale of your property, in the first few months of 2015, Facebook closed strong with a user count of 1.44 billion monthly users, and 936 million daily users. 1
That’s a huge potential audiencewhen you compare it to the location population of Bellamack if we were to do a traditional letterbox drop.
On that note however, we still practise the ‘old-school’ marketing tactics as they will always prove to serve as an effective medium – but with a bit of creativity we have mastered a way to leverage both sides of the marketing era in order to achieve the best result for our clients.
So now you’re wondering, how can the brave new world of real estate benefit the sale of your property?
Good question and we’re glad you asked. Here’s a few reasons why you should partner with a tech-savvy agency like ours:
We provide up-to-the-minute listings and information for properties online, along with videos that showcase a property’s best features
Running our agency as an office as well as virtually means that we can be available any time, meaning no missed opportunities for the sale of your property
We regularly expand our online networks and engage people in a diverse cross section of prospective audiences
We have a strong online social presence and community of people who regularly engage with property promotions.
By no means are we straying from our tried and proven real estate sales strategies, rather, we are using technology to improve the efficiency of the sale process.
If you are thinking about selling your property and you want to be a part of the digital movement, ask me on 0404 877 261how our skill set can give you the best possible outcome.
Has “Bellamack (The Suburb) Community” Started A Communication Revolution?…
I wanted my neighbours to keep an eye out for each other, better yet I wanted to know who lives in our suburb. What are they like? You know, like the good old days.
Being as I am in Real Estate we all know we have to letterbox drop and frequently to keep a profile and get known as the area expert. It was through letterbox drops I would promote this idea I had, a group……
With so many people on social media I decided to create a FB Group named “Bellamack Community”
16th October 2013 Bellamack Community was created with initially 8 members. Walking my suburb promoting this group through my real estate flyers it started to grow, what happens next was inevitable…
We made the news and it didn’t stop there….
We made Channel 9 news!…
Posted February 28th 2014:
200 MEMBERS STRONG: It is with great pleasure to announce we are 200+ members strong! Thanks to all of YOU for being apart of Darwin’s 1st real community group, what a year 2014 is shaping up to be. 1 thing is crystal clear, Bellamack has a community spirit! Its this community spirit that helped reduce crime, its the community spirit that has assisted in returning lost animals to their owners, had the 1st NHWcommunity meeting, developers meeting thank you Hermanus, given away prizes and most importantly, slowly I am starting to meet members that have made this group all worth it! THANK YOU!
New social networking site for local neighbourhoods. Join your Palmerston suburb!
I’m now delighted to introduce a new concept for Palmerston residents & homeowners: a new social networking site for neighbourhoods we call social media for where you live.
When users join their suburb community they automatically connect you with neighbours so you know what’s really happening in your suburb. It’s a newsfeed for locals, by locals!
Now when was the last time a local drummer could actually communicate with his suburb….
Don’t get me wrong there has been up and downs to creating a open forum like this, but as I have said before in many of my community posts “the positives for out weigh the negatives”
With the countless request to create other suburbs you would also be surprised to know we’ve also created ‘Official Community Groups’ for every suburb in Darwin. In fact when Bellamack was created so was every other suburb apart from 1 or 2 at that time. Now with most of Palmerston suburbs up and running with a super admin team of 12 we are 1 step closer to re-connecting like the old days.
When you join you’re automatically subscribed to residents in your neighbourhood. Type in your suburb, then community..
These local community groups function as virtual ‘bulletin boards’ where residents can post crime alerts, lost and found & recommendations. It’s a great way to find lost dogs, source good local babysitters, tradesmen, and way more…
Woodroffe Community group photo!
In summary, here’s how they run
What are the neighbours saying?
Discover what’s hot & what’s not in your area. Share tips, contacts & recommendations with other residents. It’s a newsfeed for locals, by locals!
Keep your streets safe
Crime alerts posted by locals on the news feed instantly. Meet the neighbours online and build a stronger community with your neighbourhood group.
Harness community power
Sell goods locally, promote your events, post lost & found animals or items. Mobilise support for issues that affect your community.
Today September 9th 2014 Bellamack Community will hit 600 members, friends, neighbours and residents. Community spirit is alive and a very special thank you to someone who has been so instrumental in the success of the group and my admin partner in crime Belinda Hatch.
Are you apart of these groups? Leave a comment about your experience…
