The Peter Kafkas team at Call2View Real Estate understand the importance of providing a REAL marketing service to our vendors/sellers, and educational content to our buyers.
In essence, content marketing is information marketing, and information marketing is the new currency on the Internet. Our point of difference is how to translate your home into a product with higher perceived value. After all isn’t that why you pay a commission?
It’s indicative that every seller believes most real estate agents are the same, but really are we? Do your research and arm yourself with information because we all have this wonderful tool called the internet!
Need some kind of information to make your decisions as to who can really learn how to solve your real estate problems or to help you get that maximum $$$$ you want.
Never be fooled with the “biggest name in Australia/most trusted brand rubbish” getting vendor/sellers maximum $$$$ is done through marketing which is the most valuable skill any agent can learn and master, yet very few in this day in age have in the NT.
This is why great real estate marketers think outside-the-box to focus on communicating the value and translating the utility of the information. Whether the goal is to get the prospected buyer to click on your website ad, make your property stand out through social media or video, it requires meeting the right balance of Needs versus Wants from the prospect’s perspective IN THIS MODERN DAY IN AGE .
Done right, you can leverage powerful internet tools such as social media, youtube and Facebook to attract pre-interested and pre-motivated buyer prospects that are ready to buy!
Not only will your property stand out as an influential authority over others but will gain credibility by not just using wide angled Lenz photos to make give buyers false hope.
So what makes us effective marketers today? Here a few of our traits!
We Make No Assumptions
People often don’t question their own assumptions about what will work.
Majority of the entrepreneurs, experts, real estate marketers like to spill out their solution without asking what exactly their customers “think they want” that can solve their problems.
Imagine a doctor telling you what’s wrong with you by just looking at you from a distance. Even if the doctor has the correct diagnose, would you trust their advice? We know that we don’t know what we don’t know. We ask questions and dig deeper below the surface to identify the pain, urgency and frustration of our sellers.
In addition to finding out what the problems are, it can also serve as your free market research.
We talk to all your sellers or vendors everyday and continue asking why until we get to the root cause, you may be surprise what’s going on inside their reality.
We Know Everything Is A Test
Today, the market moves so fast that it’s important to understand the real goal of marketing is to focus on new strategies to get buyers especially in our current down market.
– There is no silver bullet that will bring you sustainable instant results. In fact, it’s vital to have the right mindset knowing that every action we take is to validate your ideas from fact gathering.
– We use crazy videos or corporate videos however we do not hold our ego to our chest; We look for facts and data that enable us to make incremental improvements. If you have been on the market with 3 different agent/agencies’ with NO results it’s time to you real research, hell if I was going to pay someone $15,000.00 commission I would want to know what will they do different to sell my home!!
This is why we have themed video marketing vs corporate video marketing, and social media marketing because used correctly it delivers better results than traditional and expensive newspaper advertising.
We have different appeals with different purposes but social media and video marketing is more effective than traditional old school marketing.
The take away: Marketing is a skill we have learnt and we practiced everyday. In fact, thanks to the internet today there is very little barrier to entry for anyone to do marketing.
The information are all out there, you just need to follow some simple steps to start looking for the right marketing agent to get you this highest possible price!
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