People ask me all the time, “What marketing company do you use?” I find that funny because I went to a number of top “Graphic Design” agencies to get their expertise, but they didn’t get it, they all reverted back to “safe” mainstream marketing. I wasn’t interested in that at all.
“You must stand out if you want to be a successful Real Estate agent, as Daniel Hayes says “it’s an absolute myth that it takes years to build the momentum to earn a 6 figure salary. It’s simply not true. With the right marketing of YOU, you can get noticed quicker and stand out from the “same old, same old”.
Then it’s up to you whether you can win the business or not – but the right marketing of the “BRAND YOU” can get you in more doors.
The fact is Real Estate is simply about the numbers, the more numbers you do, the more chance you have at winning, in more doors means more business, it’s that simple.”
Everybody wants to portray a professional image as a Real Estate agent, suit and tie, squeaky clean, cheesy smile in front of a sign board??
But the reality is that YOU need to connect with your demographic and the truth is that most Real Estate marketing does not connect with their demographic, it’s just Cookie Cutter marketing. Creative marketing that Stands out is just another 1 percenter that helps you get on the “shopping list”.
Why Choose iProperty NT
At iProperty NT we aspire to be innovative. We take pride in our professionalism and integrity, and being an independent boutique agency.
Recognised by industry leaders as one of Australia’s most innovative and forward thinking brands, our dynamic approach toward real estate is breaking the traditional mould to cater for the buyers of today.
“We are social media heavy”
A proud independent agency – we have developed a solid understanding of the ways in which local real estate is conducted.
We like to challenge the status quo of traditional Real Estate, we embrace change and we do things differently to give you the edge by making your property stand out
Watch me on Youtubeor follow me on snapchat for videos, tips and inspiration or check out our awesome Facebook page!
I recently read somewhere the Darwin City Council’s future plan has been produced with the assistance of the Northern Territory and federal governments, and with input from the private sector.
Apparently It’s a 20-year vision, consisting of 72 different proposals to bring new life to the Territory capital. The Ideas range from alternative road corridors into the city, to boardwalks, boulevards and a new swimming lagoon.
Darwin City Sunrise from SOHO 18th Floor Looking East
I couldn’t believe the amount of attention a recent post on Facebook got about Johnston as one of the ugliest suburbs in Darwin, “No one looks at the an example of “chaotic ugliness”. and feels deeply moved by the grace and sweetness of the scene,” it just shows the power of the news to instil a narrative which then becomes lodged in people’s minds.”
Growing up in Darwin and putting my own opinions up on a public forum can reflect badly on others I have grown up with however anyone that knows me, knows Im not about that! That’s why after all that attention I thought it would be best to remove the Facebook post.
The real problem is that people have accepted that everyone will have different views of what is beautiful or ugly, or even affordable.
“We have talked ourselves into the belief that taste is always relative,”
“So even though almost everyone on the planet thinks that either Dubai or Paris is delightful people in Darwin I talk to everyday think that Darwin is a bit of a mess, but we don’t dare to speak.”
“Sorry to disappoint people, but I have no clue who is behind any of the “ugly developments” and absolutely do not care, however the planning authority must be either blind or money really does control everything even common sense!
Is Darwin now becoming one of Australia’s ugly cities? An example of “chaotic ugliness”.
Affordable development in Johnston
Instead, it comes back to the builder or developer’s preference. “One would hope that people don’t build ugly buildings, but a lot of buildings considered ugly are just cost effective,” Mr Killian said.
“Certain parts of Darwin has been taken over by property developers who have been allowed to run riot for the sake of money,”
Is the Casuarina university accommodation complex the ugliest building in Darwin?
When China International Marine Containers, or CIMC, saw that the mining investment boom had peaked and was settling into the steady extraction phase, it looked around for how it could use its skills at supplying mining accommodation to something a bit longer lasting.It didn’t take long to alight on multi-storey prefabricatated housing. In particular, but not always, hotels. Today the company has about 12 projects on the go.
NT Property Council executive director Mark Johnson thought the Kurringal Flats in Fannie Bay were rather untasteful. “They’re derelict and the poor buggers have to live in it. It’s a disgrace,” Mr Johnson said.
The Australian Institute of Architecture’s NT Chapter president Simon Scally has nominated the Woolworths building on Smith St and Whitfield St because of it’s disrespect to the street.
“It just presents a blank facade along Smith St Mall. And along Whitfield St it is just loading bays. It’s probably the most horrible industrial facade in Darwin,” Mr Scally said.
November 24th will be a sad day for the Territory whether you support or don’t support the sale of TIO. Cabinet had approved a deal last night for the Government-backed insurer to be split and sold.
Which ever way you look at it Territorians have been left in the dark and don’t understand why TIO needs to be sold and why the urgency.
Consultation with Territorians has been virtually non existent and the Government needs to fully explain the pros and cons.
TIO belongs to Territorians and provides the insurance cover we need in the Territory, makes a profit and gives back to the community.
Selling TIO increases the risks go higher premiums and there is no guarantee Territorians will continue to access the cyclone, flood and storm surge cover we need.
We don’t forget easily! After Suncorp was sold in Queensland home insurance rose to $10,000 in some areas or was withdrawn, because insurance companies viewed the risk of cyclone and flood to high in some areas, so those homeowners now have no protection. Selling TIO risks creating the same insurance crisis in the Territory.
Remember the Katherine Floods? We saw how important it was to have a Government-owned insurer when private insurers relying on loopholes
did not pay up or pushed families and businesses to the wall by delaying payouts.
Many people agree the NT Government does not have a mandate to sell TIO and Adam Giles has treated Territorians with arrogance.
THE Northern Territory will make $424 million from the sale of TIO.
German multinational Allianz will buy the company’s insurance arm, while People’s Choice Credit Union has agreed to purchase TIO’s banking arm.
Chief Minister Adam Giles said the NT Government had turned down an additional $185 million it could have made by selling the Motor Accidents Compensation scheme, which will remain in public hands.
The Government will set up an infrastructure development fund with $215 million from the sale.
Allianz flood controversy in Queensland
The mayor of a community that was heavily damaged in the Queensland 2011 floods has told the ABC that Allianz was one of the worst insurers to deal with.
Ipswich Mayor Paul Pisasale said Allianz failed to look after its policy holders.
“They’ve got their building high rises, they’ve got all the things they sponsor, but when it came to the community needs they gave every excuse in the world not to pay up,” he said.
“They gave me every definition of flood, they made up definitions. They were the last to learn out of all the insurance companies.”
But Mr Pisasale said he believed Allianz had changed as a company after the floods that devastated his community.
“I think you would find if we had another flood they would treat it differently but hopefully the experience they’ve had in Ipswich in and all over south-east Queensland will leave a better company for you guys to deal with in the Northern Territory,” he said.
“I hope they’ve learnt, I’m sure they have but at the end of the day Government’s have got to understand that some things they should hang on to themselves rather than just sell for the profits.”
Coverage won’t change, says Allianz
Allianz’s general manager of corporate affairs, Nicholas Schofield, has moved to reassure TIO customers concerned about the sale.
The insurer received negative feedback after failing to pay up for damage to thousands of home in Queensland when parts of the state were hit by severe floods in 2011.
But Mr Schofield said the insurer did not cover its customers for floods at that time.
“Up until 2012 Allianz’s home insurance policies excluded riverine flooding, so they had policies but didn’t have flood cover,” he said.
Allianz now offers optional flood insurance, he said.
Mr Schofield said TIO would continue to offer coverage for high-risk disasters like cyclones, storm surges and floods once the sale is finalised.
“The current coverage in TIO’s own policies will continue,” he said.
The new owners of TIO have conceded premiums will rise, but Mr Schofield said TIO had plans to introduce flood-based pricing next May anyway.
“The Government’s talked about the fact that TIO would need to move to more of a risk-based pricing policy in the future,” Mr Schofield said.
“What we’ve said is that we will phase that in over a number of years.”
Mr Schofield said Territorians will always have a choice to buy a TIO policy that covers the unique risks of the Territory.
“There won’t be any circumstances where that won’t be the case,” he said.
He added there would be no massive changes for TIO’s customers once the sale is finalised on January 2.
“If they’re expecting that there’s going to be some sort of radical change they’ll be somewhat disappointed, because our intention is to maintain TIO, its brand, its policy coverage and to invest and grow it into the future,” he said.
A recent NT News poll last week found 89 per cent of people were against privatisation. Seven per cent were in favour and four unsure.
Its always a pleasure getting a call from Aaron our local NT real-estate.com.au representative to form a team of guns for the Annual REINT Corporate Golf Day held at the Darwin Golf Club in Marrara.
A rare opportunity to let our hair down as an industry with an emphasis on fun, with the consumption of sponsors beverages all players had a great day and made for some interesting kodak moments!
A huge thank you to Adam from Call2View for successfully bidding and winning not 1 but 2 golf buggies whilst simultaneously donating $400 to a worthy cause.
I hope you enjoy some of the photo’s below which showcase no golf skills and, in some cases, acrobatic talents of our team.
From left to right Adam Call2View, Troy Realistic Views Photography, Myself & Aaron Real Estate.Com.AuPhotobombed…. A pleasure meeting the beautiful Sarah from NT News
Troy and Aaron show their appreciation to Adam for securing our golf buggies.
Myself with our illustrious REINT CEO Quentin Killian
My old crew Cam and Glenn from Raine & Horne DarwinThe awesome lads from LJ Hooker George, Morgan, Rob & Geoff
A massive thank you to the REINT and sponsors for making our 2014 golf day a success, judging by the photos this was an epic day! We all can’t wait to do it all over again next year!
